Persuasive Campaign

During class on Thursday and discussing the different kinds of campaigning, the first thought that popped up in my mind when it came to persuasive campaigning was the Swift Vets and POWs for Truth. It was a group of Vietnam veterans that were supporters of John Mccain that came out and countered John Kerry's arguments against Mccain and his war stories. The advertisement produced by them did not give any information on Mccain's political views or platform, but simply said Mccain was a real veteran and pow but Kerry's stories were lies and how he was not a real soldier. Because it clearly just attempted to make Mccain a better soldier than Kerry rather than discussing political issues and views, the advertisement and campaigning done by the Swift Vets and POWs for truth were persuasive rather than informative.They might not have been as funny as Will Ferrel or as cool as Kid Rock, but the advertisement served its purpose to persuade people not to vote for John Kerry.