The New Yorker and Selective Incentives

In class a few weeks ago, we discussed Olson’s theories about successful groups. We learned that it is easier for small groups to mobilize and overcome organizational problems, but there is a way for large groups to organize: selective incentives. Selective incentives are private goods or benefits given to people on the basis of whether they contribute to a collective good, thereby incentivizing people to join groups. They motivate members of latent groups to “act in a group oriented way”. 

 

This reminded me of the free tote bag that comes with a subscription to The New Yorker, which incentivizes many people to contribute to the collective good that is the magazine. Tote bags are really trendy right now, and some people even subscribe to the magazine for the bag alone. The bag can also have expressive value, and make people look educated or cultured. 

But I want it because it’s cute. Maybe I’ll subscribe.