California Governor's Race: Meg Whitman endorses Jerry Brown

The California Governor's race between former eBay President & CEO Meg Whitman and former California Governor Jerry Brown has become one of the most followed political races of this campaign season. Meg Whitman has spent over $140 million dollars of her OWN money on her campaign, outspending Jerry Brown by a ratio of 10:1. All of that money spent might have been wasted with the new campaign video released by Jerry Brown's camp. In this Youtube video, Meg Whitman remembers 30 years ago when "anything was possible" in California, but thirty years ago, Jerry Brown was governor. This is a great example of political advertising that can really damage another candidate's campaign. By using Meg Whitman's own words against her, Jerry Brown has shown that money cannot buy this election. This is also a great example of what would be considered by Mueller as persuasive campaigning because it is convincing voters that Jerry Brown's position is better, and increases the probability that all voters will support Jerry Brown. It also convinces an individual to vote for Jerry Brown regardless of his/her position on issues, which is a characteristic of persuasive campaigning.This commercial does have some aspects of informative campaigning but the overall feel of the commercial would be of a persuasive nature. Overall with election day less than a week away, Meg Whitman has a lot to overcome if she wants to win this election.