Scott Brown Ad

In class, we looked at examples of political ads aimed at affecting the presidential election.  The same theory on ads applies to all political elections.  While running for the Senate, Scott Brown's campaign ran an ad that interviewed women who supported him.  Here are some of their reasons:

Woman 3: His record shows that he supports women. He supports families.

Woman 4: When my daughters grow up, I want to make sure that they have good jobs with equal pay, and I know Scott Brown will fight for that.

Woman 1: I support Scott Brown because I know he wants to get our economy moving forward again.

This ad is a persuasive ad.  It is trying to increase the probability that everyone will vote for Mr. Brown.  It talks about very general issues that everyone can agree with such as supporting families, equal pay and improving our economy.  Very few people are against these things, and even fewer people would admit to holding views against families and the economy (especially when running for office).   This ad deliberately paints Brown as a great guy who you'd be crazy to vote against regardless of your political leanings.

Note: the ad does include one statement that could be classified as informative (one of the women asserts that Brown is pro-choice which could discourage some voters from voting for him); however, the ad overall is  a persuasive ad.