- Increased efficiency gains per vehicle miles traveled
- Used less harmful gas emission per capita
- Made electric energy more efficient
- Declined CO2 emissions
- Decreased pollution by a whopping 70% over the past 40 years
This example relates to our discussion of the Coase Theorem of local expenditures to an extent. Before there was a recorded decrease in pollution, there was an increase in pollution correlated with an increase in the economy. The amount of pollution, which is an external cost, plus the private cost to an individual sums up their social marginal cost. But regardless of who was liable for the pollution, whether it be the individuals driving their cars or firms’ factories giving off CO2 emissions, each party continued to produce the pollution because their marginal benefits were greater than the social marginal cost. But within the past 40 years or so, the external cost of pollution had grown to a point where it could not be offset by the marginal benefit, so to resolve the issue companies like Chevron have innovated energy efficient ways to bring the economy closer to an equilibrium point but keeping our social marginal costs lower than our marginal benefit, which is the increase in $1 of GDP per capita. Because MB > SMC, we still continue to produce pollution, but at a lower and more efficient rate.
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